Keyword Research

 

This is a limited service that I offer where I do deep keyword research for a keyword that you give me.

If you are going to start a new dog-related business and need to see which keywords to target and how wide the keywords spread is and it can be a massive help to your business.

What can keyword research tell you?

 

Is there a demand for that product?

 

We will uncover the full search demand for that specific keyword and all the keywords that are directly related to the keyword set.

For example

“dog bowls” 74 000 gets searches a month.

“dog bowls with stand” 22 200 gets searches a month.

“ceramic dog bowls” gets 9 900 searches a month.

“ceramic or metal dog bowls” only get 20 searches a month.

But wait…

“dog bowls” has 170 000 competing pages for that exact keyword. This means that there are 170 000 websites that are directly targeting that exact keyword.

Now, “dog bowls with stand” only has 33 pages competing for the exact keyword.

“ceramic dog bowls” has 11 600 competing pages.

and finally “ceramic or metal dog bowls” has 10 competing pages.

PLEASE READ THOSE NUMBERS AGAIN. Which is better? to have 11 600 competing pages or only 30 or even 10?

This will show you if there is a demand and if your business was making dog bowls, I would then get the overall keywords for dog bowls in every core keyword for you so you could target the bigger search demands for those bigger keywords.

 

What version of the keywords are people using when they search?

 

This is simply done by seeing what the related keywords are that people search for.

Deeper keyword research will either force you to target all sets of keywords or focus on one or two. Or even three and more if your niche or sub-niche goes there.

 

How competitive are the top keywords?

The factors that get website pages to the top of the search engines are quite a lot, and the more demand there is for a keyword the harder it becomes to rank for that topic.

We will show you how competitive a keyword is and add a report on the subject with a video explanation to go along with it.

We could even add suggestions (if you ask for them) on what it will take for you to target and then possibly rank for a specific keyword.

Are there question keywords related to the core keyword?

There are almost always question keywords related to a product and we will uncover these in detail for you.

These give you a perfect list of “ideas” or topics to target for organic traffic and social media marketing.

We will also show you if the keyword lists – especially the question ones – are focusing on the DIY market or not.

We will also give you a separate report for this section and naturally add a video explanation for the topic.

Are there KGR keywords that amount to the long-tailed keywords?

 

KGR stands for Keyword Golden ratio and is something I love to investigate when I do detailed keyword research.

To be honest this really only works if you are actually going to create content for your online properties so you can rank in the SERPs, but at the same time, it shows me how far down the competition levels go.

In the health market online this is a big problem, but generally, in the dog business world, there are always great KGR keywords to target.

In your research package, we will do a bit of KGR hunting for you and add a report and a video for a better understanding of this research section.

 

Is the “local Search” demand there?

 

 Local search can drive enough business to a local dog business service and easily keep the order books full if there is a demand for that service or item locally.

If you need us to do so, we can do much deeper research into this aspect. For example, we will do keyword research per suburb if your business is in a large city.

As per all the other sections of this research, we will do a report and an explanation video for you.

Are there enough top-tier keywords to create powerful categories?

 This will depend heavily on the core keyword that we are researching for you.

If the keyword splits naturally into large sub-keywords we will split them accordingly and do deeper tier and silo sections for you.

Other details that we will cover for you in this service.

We also look into the keyword search number in other search engines – Examples are Youtube, Amazon, Bing and more.

A high search volume doesn’t mean people click on the search results. We show the estimated number of clicks for your keywords.

We show you the keyword difficulty in a score so you can target the “low-hanging fruit”.

We group your keywords into silo-orientated category sections this allows you to create a “parent” page that could rank for hundreds of keywords. We explain that as usual in an explanation video.

 

Summary

 

If you have read this far, you must be serious about finding out the depth and power of the demand for your product or niche idea.

For the cost of this package, at the very least, you will know if you are flogging a dead product idea or if there is a massive demand for your product.

You will also find out where the buyers tend to hang out. Are they on Etsy, are they all inside Facebook, or simply searching on Google? Knowing this could literally double or triple your sales if you needed to switch the marketing on your online properties.

At the same time, this package will give you a significant source of keywords to work with so that you could employ a full-time content creator and start building up an online authority website that will power you past all your opposition.